DRYBAR

NO CUTS, NO COLOR, JUST BLOWOUTS. // CoFounder and Creative Director of Drybar Cam Webb always told the designers “make it cute” and that’s what we did. Every piece of marketing, photography, storefront, in-shop collateral, and campaign asset had that simple thought in mind. So many details went into developing and maintaining this brand’s look. I worked not just on typical marketing campaigns but also designed and oversaw the pre and post-opening storefront graphics, in-shop merchandising, and all editing and photo retouching.